Globalization Effect

8:09 AM / Posted by Fajarsyah / comments (0)

The effects of globalization that have been realized and infect some various social-economic sector, political sector and other important sectors, the contagion effects of globalization to those sectors is the changed the method, the way they do approach to the target that they drill. Not different from the other sectors this is also happening on the Marketing Way. Even the effects of globalization arise it a cause of the fail of traditional way of marketing Way that has been run in by the company before. Some Different shows very realistic, and visible is when company use to approach to determining the development of consumer products such as what will be done by the company towards its products. But to make the approach directly to the consumer, companies must be ready to make the approach means that companies are directly open a cases was already done before. This Effect can bring a tight competition on the market with other competitors it could open a changes for competitors to do the same innovation, benchmarking our own product, and the company must be ready with criticism and suggestions that emerged from the public, company must be ready to return to introspection internal company, products, images, to avoid a bad public opinion. Is the challenge of globalization that has occurred.

Moreover, the Way of Marketing in developing even more specifically on the connection more close to public. Open communication with public and give a accessed to all consumers, for which this information is to go on the stake holders and top management, but now it can be access directly by the consumer it self.

However, not all companies able to take advantage of the effects of globalization which is very quickly and rapidly to all corners of the world and recognize or not by the company the effect of globalization was around of the company and its very close to the heart of the company. Only companies who has been prepared and recognize the situation and quickly can take the benefit of this global effect, like and new comers artist who get a shining and get glourious booming or look like an old artist who get more glourius, increasingly popular, and increasingly strong position in the public eye because of the effects of globalization are affected.

Society is very pleased with the effects of globalization, increased of the consumer who have a good respons and intelligent, and know how to use that effect of the globalization knowledge to the product they are using right now, use it to analysis of the weaknesses and strongest of their products that they used, compare products compare similar products and choose what kind product would fit with their needs, they will not hesitate criticizing lack of the products when they less satisfactory, and praise and glorify the products satisfy their hearts. But for companies that sharp this can become the basis for the company in the cargo area and the arena becomes a challenge for competitors to compete with specially at the same product.

Concentration in the company can conduct sales in the switch to the development of products that may appear similar products but different appearance, different taste, different design, according to the segmentation that has been research by the company. Or the company can concentrate more on product segments that have not touchable, not seen before or new segment. Globalization not only bring negative effects to the world as global warming or other bad effect, but it could bring great benefits for companies , when utilized in a serious and concentrated and with a right Marketing Way.

Labels:

Credit Banking

9:58 PM / Posted by Fajarsyah / comments (0)

Provision of money or bills that can identify with in that, based on the approval or agreement between bank loans borrowed by the other party that require borrowers to pay off debt after a certain period of time with the interest (the Banking Law Act 10 of 1998)
Business activities where the Bank is channeling funds from the community (funding) and their return to society (lending) and provide services that other services.
Time deposits, bank accounts, savings and giro bank that is a product in activities including funding, running activities in funding the bank will position itself to society as; place where most secure, highest interest rates for savings products as well as administrative costs low pitch, the process resulted in the rapid and other.
is that in some facilities from the bank provided to attract the public in the hope that society would save money and valuable material to the bank.
While the activities of banks in distributing the funds to the society (lending) in a manner to provide a loan. There are several types of types of credit in the bank of the remove by various terms such as:

  • Terms of use
  1. Investment credit; credit used by the company that the company plans to develop and expand business with new branches or new factories.
  2. Working capital loans, credit given to this in the company who want to increase the amount of production, these loans can also be done at the time the company needs capital to support the activities that have been run by the company.
  • The purpose of Credit
  1. Credit Productive; loans provided in the hope that the loan will be used to produce the goods or services from the company.
  2. Consumer credit; in accordance with this loan in his name go to the purchase of goods or consumer goods in use as well as in private companies that want private ownership of goods in a way that loan.
  3. Trade credit, a loan that is used in activities such as trading activities, the purchase of merchandise, and the payment of benefits derived from the sale of merchandise is.
  • From the Time Period
  1. Short-Term Credit; the term of the loan and the satisfaction of less than 1 year
  2. Credit Term; the term of the loan satisfaction and 1 year to 3 years
  3. Long Term Credit; a loan term of 3 years and acquittance to 5 years.
  • Viewed in terms of the warranty
  • View of Business, the business sector is a different characteristics so that the loan will be provided in the different facets of each business, such as the borrower; Agricultural Credit, Farm Credit, Credit Industry, Mining Credit, Professional Credit sekor sector and other businesses.

Labels:

A Segmentation

10:12 AM / Posted by Fajarsyah / comments (0)

Segmentation divides the market into groups of buyers based on the distinction of variables like geography, demography, psychology, characteristics, behavior which all of it has a very differented needs on every that variable.
Carefulness in work, for the company is a important rule where the company have a plan to run a segmentation process, and the company would get a good affecting on the level of accuracy and the acceleration to put a good positioning product on public, as do the segments the company will get easier on some good step on the future, like:

  • Design a product that is more targeted, so that products can be quickly received by the community
  • Analyze the market, the amount of market demand, how the level of purchasing power, whether on a particular segment we can do the same strategy on a different segment.
  • Find an opportunity, what lack of competition from products that are not in accordance with the segment. - The position of the superior and competitive, such as whether the competitor has a particular segment or not at all left by the product or design desired by the market.
  • Finding a communications strategy that effectively and efficiently, to the strategy.

Often a company issued a product with a perfect composition, and they spending large communication and promotion cost, but the feedback from the community is far from satisfactory and even forecasting that the company wanted as the result, sometimes people do not even have a passion to taste that new product fro the company. A haste innovation product without considering the variable of segmentation will be heading some problem in the future. Unattention of the variable segmentation which is the place to put a company product can bring frustration, loss of research materials from the product development, and losses can be considered moral community can put a conclution about the product brand or company was a fail.

In fact the only electrical current from the unattention and some miss understanding company for a market segmentation.

Labels:

Product Updates

11:25 AM / Posted by Fajarsyah / comments (2)

How to update with and Adapting to change some parts, complete the application of new product applications, so long the product will be developed that show the difference or even a little smaller but will be visible in the eyes of our customers. Adaptation to the benefits of the new products that competitors may be able to bring the impact on the taste of consumers. Responsive to consumer wishes. But not the means to provide a whole consumers desires, giving a feeling it's best for consumers is able to increase consumer enthusiasm, but in this case do not leave too late, so long boredom can bring to them. Smart consumers who have enthusiasm and surely put a high attention to the development of products that they are using, they will not hesitate to do simple research in order to meet their annual anxious of innovation that you do. Consideration of the consideration of Demography, Social, Economic, Political and Law and other product and other competitors are in need, but not until we stay with those consideration as a reference in the product innovation, development must be based on comfort and an update to the data consumer. Learning problems, lack of basic products will be developed that is mandatory. How do we detect a problem or lack of production of our goods?, 1 Technical problems have been detected in many developed and run in different ways and with different cases as well:
  • Survey, conducted at the time of the product, with the question directly to the consumer about the product that they use at that time.
  • In Depth Problem Detection, detect problems with more depth, or ask consumers to make the list about the problems that already exist or may appear later. List of problems is not only on the product itself but including the processing, service, distribution problems and issues that will arise that has been in by the company research.
  • Computer Content Analysis, namely the development of the research that was done before and apply, in the interview did not structured in a way so that the lay perception of variety, and we will get thousands of differences in desires, problems and solutions. This is done with the computer.
  • Answer Service, create a record (recording) each time a problem arises, the service company for the damage, problems, or problems at that time not only as merely a form of improving the company's responsibility towards the consumers, but will be one of the basic reference , the analysis in the future.
Product Menajemen who do the serious and thorough from the raw material, processing up to the development of functions such as add, change or even a simplification of design product itself will bring a huge future for company it increase in both; consumer trust would also increased profit.


1Rambat Lupiyoadi Management, Marketing Services, Theory and Practice.

Labels:
Subscribe to: Comments (Atom)