Segmentation divides the market into groups of buyers based on the distinction of variables like geography, demography, psychology, characteristics, behavior which all of it has a very differented needs on every that variable.
Carefulness in work, for the company is a important rule where the company have a plan to run a segmentation process, and the company would get a good affecting on the level of accuracy and the acceleration to put a good positioning product on public, as do the segments the company will get easier on some good step on the future, like:
Carefulness in work, for the company is a important rule where the company have a plan to run a segmentation process, and the company would get a good affecting on the level of accuracy and the acceleration to put a good positioning product on public, as do the segments the company will get easier on some good step on the future, like:
- Design a product that is more targeted, so that products can be quickly received by the community
- Analyze the market, the amount of market demand, how the level of purchasing power, whether on a particular segment we can do the same strategy on a different segment.
- Find an opportunity, what lack of competition from products that are not in accordance with the segment. - The position of the superior and competitive, such as whether the competitor has a particular segment or not at all left by the product or design desired by the market.
- Finding a communications strategy that effectively and efficiently, to the strategy.
Often a company issued a product with a perfect composition, and they spending large communication and promotion cost, but the feedback from the community is far from satisfactory and even forecasting that the company wanted as the result, sometimes people do not even have a passion to taste that new product fro the company. A haste innovation product without considering the variable of segmentation will be heading some problem in the future. Unattention of the variable segmentation which is the place to put a company product can bring frustration, loss of research materials from the product development, and losses can be considered moral community can put a conclution about the product brand or company was a fail.
In fact the only electrical current from the unattention and some miss understanding company for a market segmentation.
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