The effects of globalization that have been realized and infect some various social-economic sector, political sector and other important sectors, the contagion effects of globalization to those sectors is the changed the method, the way they do approach to the target that they drill. Not different from the other sectors this is also happening on the Marketing Way. Even the effects of globalization arise it a cause of the fail of traditional way of marketing Way that has been run in by the company before. Some Different shows very realistic, and visible is when company use to approach to determining the development of consumer products such as what will be done by the company towards its products. But to make the approach directly to the consumer, companies must be ready to make the approach means that companies are directly open a cases was already done before. This Effect can bring a tight competition on the market with other competitors it could open a changes for competitors to do the same innovation, benchmarking our own product, and the company must be ready with criticism and suggestions that emerged from the public, company must be ready to return to introspection internal company, products, images, to avoid a bad public opinion. Is the challenge of globalization that has occurred.
Moreover, the Way of Marketing in developing even more specifically on the connection more close to public. Open communication with public and give a accessed to all consumers, for which this information is to go on the stake holders and top management, but now it can be access directly by the consumer it self.However, not all companies able to take advantage of the effects of globalization which is very quickly and rapidly to all corners of the world and recognize or not by the company the effect of globalization was around of the company and its very close to the heart of the company. Only companies who has been prepared and recognize the situation and quickly can take the benefit of this global effect, like and new comers artist who get a shining and get glourious booming or look like an old artist who get more glourius, increasingly popular, and increasingly strong position in the public eye because of the effects of globalization are affected.
Society is very pleased with the effects of globalization, increased of the consumer who have a good respons and intelligent, and know how to use that effect of the globalization knowledge to the product they are using right now, use it to analysis of the weaknesses and strongest of their products that they used, compare products compare similar products and choose what kind product would fit with their needs, they will not hesitate criticizing lack of the products when they less satisfactory, and praise and glorify the products satisfy their hearts. But for companies that sharp this can become the basis for the company in the cargo area and the arena becomes a challenge for competitors to compete with specially at the same product.
Concentration in the company can conduct sales in the switch to the development of products that may appear similar products but different appearance, different taste, different design, according to the segmentation that has been research by the company. Or the company can concentrate more on product segments that have not touchable, not seen before or new segment. Globalization not only bring negative effects to the world as global warming or other bad effect, but it could bring great benefits for companies , when utilized in a serious and concentrated and with a right Marketing Way. Labels: Fajarsyah
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