How to update with and Adapting to change some parts, complete the application of new product applications, so long the product will be developed that show the difference or even a little smaller but will be visible in the eyes of our customers. Adaptation to the benefits of the new products that competitors may be able to bring the impact on the taste of consumers. Responsive to consumer wishes. But not the means to provide a whole consumers desires, giving a feeling it's best for consumers is able to increase consumer enthusiasm, but in this case do not leave too late, so long boredom can bring to them. Smart consumers who have enthusiasm and surely put a high attention to the development of products that they are using, they will not hesitate to do simple research in order to meet their annual anxious of innovation that you do. Consideration of the consideration of Demography, Social, Economic, Political and Law and other product and other competitors are in need, but not until we stay with those consideration as a reference in the product innovation, development must be based on comfort and an update to the data consumer. Learning problems, lack of basic products will be developed that is mandatory. How do we detect a problem or lack of production of our goods?, 1 Technical problems have been detected in many developed and run in different ways and with different cases as well:
- Survey, conducted at the time of the product, with the question directly to the consumer about the product that they use at that time.
- In Depth Problem Detection, detect problems with more depth, or ask consumers to make the list about the problems that already exist or may appear later. List of problems is not only on the product itself but including the processing, service, distribution problems and issues that will arise that has been in by the company research.
- Computer Content Analysis, namely the development of the research that was done before and apply, in the interview did not structured in a way so that the lay perception of variety, and we will get thousands of differences in desires, problems and solutions. This is done with the computer.
- Answer Service, create a record (recording) each time a problem arises, the service company for the damage, problems, or problems at that time not only as merely a form of improving the company's responsibility towards the consumers, but will be one of the basic reference , the analysis in the future.
Product Menajemen who do the serious and thorough from the raw material, processing up to the development of functions such as add, change or even a simplification of design product itself will bring a huge future for company it increase in both; consumer trust would also increased profit.
1Rambat Lupiyoadi Management, Marketing Services, Theory and Practice.
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1Rambat Lupiyoadi Management, Marketing Services, Theory and Practice.
2 comments:
bagus
thanks..
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